Privacy Policy

Last updated: September 25, 2026

This Privacy Policy explains how Sugenia Sweets (“we”, “us” or “our”) collects, uses, discloses and protects personal information when you visit https://sugeniasweets.com/, create a business account, submit a wholesale inquiry, place an order, communicate with us, or otherwise use our B2B services (collectively, the “Services”).

Our website is intended for business customers, including importers, distributors, wholesalers, retailers, food-service operators and other commercial buyers. Although our customers are businesses, we may process personal information relating to their owners, employees, representatives, purchasing contacts, consignees and other individuals.

1. Who Is Responsible for Your Personal Information?

The data controller responsible for the personal information described in this Privacy Policy is Sugenia Sweets.

Website: https://sugeniasweets.com/
Email: support@sugenia.com

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

2.1 Business and contact information

• Name, job title and department;
• Company name, business type and business registration details;
• Business email address, telephone number and WhatsApp number;
• Billing, shipping, warehouse and business addresses;
• Tax, VAT, importer or customs identification information where required;
• Information provided during wholesale account verification or approval.

2.2 Account information

• Account username and login credentials;
• Account preferences and communication settings;
• Account approval, activation and status information;
• Records of products saved, requested or added to a quotation or order list.

2.3 Order and transaction information

• Products, quantities, prices and product specifications;
• Purchase orders, quotations, proforma invoices and commercial invoices;
• Order number, payment status, production status and shipment status;
• Agreed Incoterms®, delivery instructions and consignee information;
• Customs, import, export and shipping documentation;
• Records relating to samples, customized products or private-label requirements.

2.4 Payment information

• Billing details and selected payment method;
• Bank-transfer details, payer name and transaction reference;
• Payment confirmation, currency, amount and payment status;
• Limited card information supplied by a payment processor, such as card type, last four digits or transaction token.

Full payment-card details are generally collected and processed directly by the relevant payment service provider and are not stored by us.

2.5 Communications and after-sales information

• Emails, contact-form submissions and WhatsApp or other business messages;
• Product inquiries, quotations and negotiation records;
• Customer-service, quality-claim and dispute records;
• Photographs, videos, batch or lot numbers, inspection reports and shipping documents submitted in connection with a claim;
• Feedback, survey responses and other information you choose to provide.

If you voluntarily provide health, allergy or food-safety information in connection with a product incident, we will use it only as reasonably necessary to investigate and manage the incident, comply with applicable law, protect health and safety, and establish, exercise or defend legal claims.

2.6 Device and website-use information

• IP address;
• Browser type and version;
• Device type, operating system and language settings;
• Date and time of access;
• Pages viewed, links clicked and referring pages;
• Cookie identifiers and similar technical information;
• Security logs and information used to detect fraud or misuse.

3. How We Collect Personal Information

We may collect personal information:

• Directly from you when you contact us, register an account, request a quotation, place an order, make a payment or submit a claim;
• From the business or organization that you represent;
• From distributors, sourcing agents, freight forwarders, customs brokers, payment providers or other parties involved in a transaction;
• Automatically through cookies, server logs and similar technologies when you use our website;
• From publicly available business sources, trade fairs, business directories or professional networking platforms, where permitted by law.

4. How and Why We Use Personal Information

We may use personal information for the following purposes:

Purpose	Examples	Legal basis where required
Provide and administer our Services	Create and approve business accounts, respond to inquiries and prepare quotations	Contractual necessity, pre-contractual steps or legitimate interests
Process wholesale orders	Confirm orders, arrange production, issue invoices and manage payments	Contractual necessity and legal obligations
Arrange delivery and international trade	Coordinate carriers, freight forwarders, customs brokers, consignees and import/export documentation	Contractual necessity, legitimate interests and legal obligations
Provide customer service	Respond to questions, maintain business communications and manage after-sales matters	Contractual necessity and legitimate interests
Review quality or shipment claims	Verify shortages, damage, incorrect products, quality concerns and agreed replacement arrangements	Contractual necessity, legitimate interests and legal obligations
Maintain product safety and traceability	Identify affected batches, investigate incidents and comply with recall or regulatory requirements	Legal obligations, public interest where applicable and legitimate interests
Prevent fraud and protect our Services	Authenticate accounts, monitor suspicious activity and secure our website and systems	Legitimate interests and legal obligations
Improve our website and business	Analyze website use, evaluate product interest and improve our Services	Consent where required or legitimate interests
Send business marketing	Share product updates, wholesale offers and relevant commercial information	Consent where required or legitimate interests, subject to applicable direct-marketing laws
Comply with law and enforce agreements	Maintain tax and customs records, respond to authorities and establish or defend legal claims	Legal obligations and legitimate interests

Where we rely on legitimate interests, we consider whether our interests are proportionate and whether your rights and interests require additional protection. Where processing is based on consent, you may withdraw your consent at any time without affecting processing carried out before withdrawal.

5. Payments

Payments may be processed by banks, card processors, online payment providers or other financial institutions selected for the transaction. These providers process personal information under their own privacy policies and security standards.

We share only the information reasonably necessary to process, verify or reconcile a payment, prevent fraud, issue an invoice or comply with financial and legal requirements. We do not use full payment-card details for marketing purposes.

6. International Shipping, Customs and Trade Documentation

To fulfil international B2B orders, we may share relevant information with carriers, freight forwarders, warehouses, customs brokers, inspection providers, insurers, ports, customs authorities and the buyer’s designated representatives.

The information shared may include contact names, telephone numbers, business addresses, consignee details, tax or importer identifiers, product and order information, shipment references and other information required for transportation, customs clearance, delivery or cargo claims.

7. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, keep it secure, remember preferences, understand how visitors use the website and, where enabled, measure or personalize advertising.

Cookies used on our website may include:

• Strictly necessary cookies: Required for core functions such as security, account access, shopping or quotation features and cookie-preference management;
• Functional cookies: Remember choices such as language, region or account preferences;
• Analytics cookies: Help us understand website traffic and how visitors interact with our Services;
• Advertising cookies: Help measure campaigns and display more relevant advertising on third-party platforms.

Where required by law, non-essential cookies will be used only after you provide consent. You can accept, reject or change your preferences through the cookie banner or the Manage Cookies link in the website footer. You may also control cookies through your browser settings, although disabling certain cookies may affect website functionality.

Where enabled and permitted by your cookie choices, we may use services such as Google Analytics or Meta Business Tools. These providers may collect device, browser and website-interaction information in accordance with their own privacy policies.

8. Business Marketing Communications

We may send product information, quotations, wholesale updates or other relevant B2B communications by email, telephone or WhatsApp where permitted by applicable law.

You can opt out of marketing emails by using the unsubscribe link in the message or by contacting us. You can ask us to stop WhatsApp or telephone marketing at any time. Opting out of marketing will not prevent us from sending transactional communications relating to an inquiry, account, order, payment, shipment, claim or contract.

9. When We Share Personal Information

We may share personal information with the following categories of recipients when reasonably necessary:

• Website-hosting, cloud-storage and e-commerce service providers;
• Payment processors, banks and financial institutions;
• Freight forwarders, carriers, warehouses, customs brokers and delivery partners;
• Information-technology, cybersecurity, analytics, customer-support and communications providers;
• Product inspection, certification, quality-control and insurance providers;
• Accountants, auditors, insurers, lawyers and other professional advisers;
• Government authorities, regulators, courts or law-enforcement agencies where disclosure is legally required;
• A prospective buyer, investor or successor in connection with a merger, financing, restructuring, sale or transfer of all or part of our business, subject to appropriate confidentiality measures;
• Other parties where you instruct us to disclose information or provide consent.

Service providers may use personal information only for the services they provide to us or as otherwise permitted by applicable law. We do not sell personal information for monetary consideration. Where the use of advertising technologies may be treated as a “sale,” “sharing” or targeted advertising under applicable law, you may exercise the relevant opt-out right through our cookie controls or by contacting us.

10. International Data Transfers

We operate an international B2B business. Your personal information may therefore be processed in China and in other countries where we, our customers or our service providers operate. These countries may have data-protection laws that differ from those in your country.

Where applicable law requires safeguards for an international transfer, we will use an appropriate transfer mechanism, such as an adequacy decision, contractual protections, standard contractual clauses or another legally recognized safeguard. You may contact us for further information about safeguards relevant to your personal information.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Maintain an active business account or commercial relationship;
• Complete quotations, orders, payments, deliveries and after-sales matters;
• Meet tax, accounting, customs, food-safety, traceability and other legal obligations;
• Resolve disputes and establish, exercise or defend legal claims;
• Maintain fraud-prevention and security records;
• Keep a minimal suppression record after a marketing opt-out so that we can respect the request.

Retention periods depend on the type of record, the country involved, contractual requirements and applicable limitation periods. When information is no longer required, we will delete, anonymize or securely restrict it, unless continued retention is required or permitted by law.

12. Data Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, alteration, disclosure or destruction. These measures may include access controls, encryption in transit, account authentication, system monitoring, staff confidentiality requirements and secure service-provider arrangements.

No method of transmission or storage is completely secure. You are responsible for keeping your account credentials confidential and for notifying us promptly if you believe your account or communications with us have been compromised.

13. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to the personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of personal information;
• Request restriction of, or object to, certain processing;
• Request a portable copy of certain information;
• Withdraw consent where processing is based on consent;
• Opt out of direct marketing;
• Opt out of the sale, sharing or use of personal information for targeted advertising where applicable;
• Lodge a complaint with a competent data-protection authority.

These rights may be subject to legal limitations or exceptions. For example, we may retain information required for contracts, invoices, customs records, food-safety traceability, fraud prevention or legal claims.

To exercise a privacy right, contact us at support@sugenia.com and describe your request. We may request information reasonably necessary to verify your identity and authority. Authorized agents may submit requests where permitted by law, subject to verification. We will not unlawfully discriminate against you for exercising a privacy right.

If you are located in the European Economic Area or the United Kingdom, you may also complain to the data-protection authority in your place of residence, place of work or the location of the alleged infringement.

14. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, social-media platforms or other services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing personal information.

15. Children’s Privacy

Our Services are intended for business customers and are not directed to children. We do not knowingly collect personal information from children. If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our Services, technology, business practices or legal requirements. We will post the updated version on this page and revise the “Last updated” date. Where required by law, we will provide additional notice or request consent for material changes.

17. Contact Us

If you have questions, requests or complaints about this Privacy Policy or our handling of personal information, please contact:

Brand: Sugenia Sweets
Website: https://sugeniasweets.com/
Privacy email: support@sugenia.com